3 Lessons I've Learned Writing for the Chicken Business

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Nearly two years ago, I joined Chick-fil-A’s In-House Agency as a contract copywriter.

It’s been fun going from a loyal customer to getting a behind-the-scenes look at how the (Chick-fil-A®) sauce is made, so I want to share some of what I’ve learned writing for the iconic chicken brand.

Before I dive in and because everyone asks – No, I don’t get free Chick-fil-A, and yes, my bank account feels it. 

🐔Your mission matters. Chick-fil-A does a lot of things right, and one of those is knowing exactly what their mission is as “the world’s most caring company”. 

When I first began contracting, the onboarding process and brand guidelines made one thing clear: every word I write—whether it’s social media posts about Chicken Sandwiches or scoreboard displays in stadiums—should be intentional and have a caring tone of voice. 

Sure, we all keep going back to Chick-fil-A for the waffle fries, but it's more than that. Whether you’re in the restaurant or engaging with the brand elsewhere, you know you’ll always be met with kindness. That’s because their mission isn’t just a statement on the wall—it’s the driving force behind everything they do and every word I write.

❤️Clear is kind. I’m always trying to incorporate the joyful tone of Chick-fil-A where it’s appropriate, but sometimes I find myself trying a little too hard to force a smile. That’s when I have to ask myself if the humor is overshadowing the call to action.

There have been plenty of times when a clever play on words is right there at my fingertips. But if it will distract from the simple action we’re asking the guest to take—like downloading the app or claiming a reward—it’s better to keep the copy straightforward and sincere.

In other words, I’ve learned that sometimes it’s more important to be clear in my writing than it is to be funny. God really does give his toughest battles to his strongest soldiers…

✍🏻Feedback about my work is not a threat to my worth. This lesson is not a direct correlation from my experience working with Chick-fil-A, but more so from the journey of pursuing a creative career. 

Part of the writing process is getting comfortable with receiving feedback from a client, and understanding that their notes have nothing to do with my worth or competency as a writer. 

Knowing that I didn’t quite hit the mark on the first round, or that my word choice could be stronger, or that I need to scrap it all and start over is how I can grow and strengthen my craft. 

Over the last two years, becoming a stronger copywriter for Chick-fil-A has only come by way of receiving feedback from a team who wants to help me get better, cares about my work, and ultimately wants what’s best for their brand. 

It continues to be a pleasure having the opportunity to collaborate with a company that is so intentional with their marketing strategy and brand standards. 

It will come as no surprise to you that I work with some of the nicest people ever. They all reply with “my pleasure” any time I say thank you for anything because, of course they do. 

Xo, The Salesgirls

Salesgirl Social Marketing Editor, Nicole