5 Elements of a Sales Page

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If you’ve ever watched a tutorial that casually says “Just have your designer…” and laughed out loud because you ARE the designer… this one’s for you.

I’ve been deep in sales page land lately. Like, unpacked my bags and started forwarding my mail. 

What even is a sales page?

Good question, because I didn’t know either until I left my corporate job and had to make one from scratch. That’s how you can learn something quick and also have a nervous breakdown.

A sales page is a landing page (usually long-form) that’s built to SELL a specific product or service. 

It’s not just a flyer. It walks your customer through what you’re offering, why it matters, and how their life will change after saying yes. Think of it like your digital sales pitch, except you don’t have to be there to say it out loud. My favorite kind.

And while I was knee-deep in copy, Canva, and my Oura ring asking if I had thought about maybe standing up and taking a solitary step, I picked up a few things I think are worth sharing.

#1. The transformation is the sale.
People don’t pay for features, they pay to become someone new. “What’s the transformation?” is the golden thread that ties your whole page together. When in doubt, ask

#2. You are not behind, you’re resourceful.
You might be the copywriter, brand strategist, designer, and developer all in one. That’s not embarrassing. That’s entrepreneurship. We don’t gate-keep grit around here.

#3. Headlines do the heavy lifting.
If your headline doesn’t stop the scroll or spark a “wait, I need this,” the rest of the page won’t matter. I used to think my headline would come to me as an afterthought. Now I build the whole page around it.

#4. Say it again for the girl in the skim zone.
People skim. People forget. Repetition isn’t lazy—it’s loving. If it feels like you’re saying the same thing twice, good. That means your message might actually land.

#5. A little cringe = a lot of clarity.
If a line makes you squirm because it feels too honest or too bold... leave it in. That’s usually the moment someone goes, “Oof. She’s talking to me.”

‼️ Bonus tip coming to you live from 2025:
We’re in a trust recession. AI can generate anything - emails, images, entire brands, pictures of sharks that your Nanny on Facebook thinks are real.

But buyers are getting smarter and their B.S. radar is on high alert. (I hope Nanas and Aunts are close behind). If you want people to believe you?

Don’t just write like a human. Look like one. Add testimonials. Use video. Show your face. Tell real stories.

And yes, maybe brainstorm your headline with ChatGPT, but you have to infuse it with truth. It’s elementary, but it’s where we are as a society.

Sales pages are hard. Not because you’re doing it wrong, but because they demand clarity. And clarity only comes through work*.

The kind of work that pays off everywhere else in your business, too.

Xo, The Salesgirls

*this is true for more than just sales pages…

P.S. Here’s the actual sales page I’ve been working on. However long you assume it took me to get the videos to be the correct size, add 2 hours and you’re probably right.