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A celebration is in order…

Salesgirl Social has been hitting inboxes every weekday for 1 year! 

Can you believe been together longer than Miley and Liam were married?

From day 1, the mission of Salesgirl Social has been to shift the culture for the working woman.

We are professionals with a purpose, in pursuit of excellence and laughing the whole way there. 

Society would love for us to believe that excellence and fun can’t go together. Your life and career can be casual and fun OR excellent and hard… but at Salesgirl Social, we don’t think you have to choose. 

Whether you’ve been here for all 52 weeks or this is the first email you’ve opened - we’re so glad that you’re here.

What I wanted for a birthday celebration was a living room sleepover in matching jammies, but the parking logistics seemed like a nightmare.

So I had to choose the next best thing. 

We’ve been having our coffee together every morning for 52 weeks straight. 

It’s about time we made it official with the first ever merch drop, an item that ~*just makes sense*~. 

I wrote this article when the newsletter hit her half birthday in April. I considered re-writing or adding 25 more, but all of it is just as true now as it was then… Enjoy!

I’ve written 5 newsletters per week for 27 weeks straight. Here are 27 things I’ve learned:

1. Batched content hits different and not in a good way. Writing 5 newsletters on Sunday and scheduling them for the week might be efficient, but you miss relevance that makes something fun to read and the realness of recalling something that -actually- just happened. Writing every day means writing every day. 

2. Still, it never hurts to have some articles from the archives for a day when you just simply can’t. Use these wisely and sparingly. 

3. Your work expands to the time you give it. You can stare at a blank document all day, or you can start when the kids go to bed and have it done by 9p. Don’t give yourself all day, give yourself 2 hours. 

4. You know when you’re talking about a blue Ford Bronco and suddenly you start seeing them… everywhere? That’s your reticular activation system (RAS) at work. Your RAS is your best friend. Look for content in everything you do, and you’ll find it.

5. If you are comfortable writing, you should challenge yourself to present. If you’re comfortable presenting, you should challenge yourself to write. I find that the best can do both. 

6. Start before you’re ready. We wrote and sent over 40 newsletters from our CRM software before we got something official...

7. That being said, there’s something about using a platform for what it was created for. beehiiv is incredible for hosting a newsletter.  

8. Commit to more than is comfortable and allow yourself to rise to the occasion. The me who committed to every week day was ambitious and I’d love to ask what she was thinking… But be careful ever choosing something because it requires less from you.

9. Nobody cares about you! Or me! You can write about things that you care about as long as you give the readers something that’s helpful for them. Always, always, always think/write/speak about what’s in it for THEM. 

10. The same message can be said, or in this case written, an unlimited amount of different ways.

11. Specificity is what makes your content memorable. 

12. Giving yourself too many rules can sabotage creativity. I almost made Mondays a certain topic, Tuesdays a certain topic, etc etc…. Very glad I did not.

13. Accept that your message won’t resonate for everyone who subscribes. Unsubscribes are part of the game!

14. Which brings us to this: Subscriber count isn’t king. Setting up automations to weed out people who don’t open the emails hurt at first (that number should be going UP NOT DOWN), but your other metrics will thank you. You’d rather have engaged readers. 

15. Writing more increases your chances of writing better. It’s literally math?

16. You need more evidence than you think you do to strongly support a case. 

17. Engaging with readers is the best part of the job. Since writing Salesgirl Social, we always respond to emails that we enjoyed reading and we never even thought about doing it before. If you made it this far, reply and LMK to make our day. 

18. If you want people to open your emails, you need to give them a reason to. It won’t always be your best work, but if there’s even a chance they might learn something and be entertained, your open rate will show it.

19. Learn AND entertain, not OR. You can google anything. You can read a dictionary. Adding an entertaining element to your writing can put you lightyears ahead from the market. 

20. You become better at anything by doing it. Writing is no exception. Discipline boosts quality. 

21. The most used app on my phone besides Twitter: notes app. It is full and very confusing. 

22. Speaking of confusing…. Write in full sentences when you jot down ideas for yourself. I bet “apple gen 2” was gonna be an amazing newsletter if I could only remember WTH it meant. 

23. Keep it brief. You want your email/article/meeting/literally anything - to end while the other people are still glad you’re there. Overstaying your welcome is not just for parties.

24. Consistency is key. Salesgirl Social started the first week of November 2023. There were so many holidays in its first few months we could have skipped. If it’s a weekday at 6am EST, a newsletter is going out in some form or another. It doesn’t have to be long or groundbreaking, but let people relax and know what they can expect from you.

25. Write how you talk. If people wanted academia, they probably wouldn’t run to their inbox or reels first…

26. Did I mention to keep it brief? I know that I did. But, seriously. Look at every sentence and ask yourself: “is this necessary? Does it make sense without it?” If it’s not and if it does, cut it. 

27. Input 10x the amount you need to output. I definitely made those numbers up, but if you’re writing every day, you need to read/watch/listen to A LOT. Ideas, inspiration and evidence all lie among your inputs. 

Cheers to the next 365!

Xo, The Salesgirls