A Love Letter to the Women Who Mother Society

A note from the editor on Mother's Day weekend...

In partnership with

Unlock the Social Media Tactics That Work Right Now

Is your social strategy ready for what's next in 2025?

HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.

Inside this comprehensive report, you’ll discover:

  • Which platforms are delivering the highest ROI in 2025

  • Content formats driving the most engagement across industries

  • How AI is transforming social content creation and analytics

  • Tactical recommendations you can implement immediately

Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.

Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.

This Sunday is Mother’s Day, which means Target will be sold out of cards and brunch spots will be fully booked by people (first born daughters) who remembered to plan ahead.

But here’s your Thursday reminder that “Mother” is a job title and a verb.

So today, we want to recognize the women who mother - with or without the official title.

The aunt who showed up when your actual mom couldn’t.
The neighbor who always made room at her dinner table.
The big sister who raised you while she was still growing up herself.
The best friend who came to spend the night when your baby wouldn’t stop crying.
The teacher who made you believe in yourself.
The mentor who changed the trajectory of your life.

And yes, the moms who carried, birthed, adopted, lost, fought, hoped, healed, or chose not to.

The world runs on mothering. And the numbers prove it:

When a woman thrives, society rises with her.

If you’ve been mothered, say thank you. If you are mothering, keep going.

We see you. And we’re all better for it.

Xo, The Salesgirls

Reply

or to participate.