A Salesgirl’s Guide to Love Island

I don’t watch Love Island, but I do believe deeply in letting women enjoy things.

So while I’ve never watched an episode and I wouldn’t know a Casa Amor from a Casa Bonita…

I do know this: when the girls care, I care. And based on my Twitter feed, Love Island is back and ruining productivity for millions of women - and I mean that in the most affectionate way possible.

I have a theory that you don’t have to keep up with every coupling to see what’s really happening in that villa.

It’s never just reality TV. It’s a sales psychology seminar dressed in swimwear.

FROM WHAT I CAN TELL… the people who win aren’t always the hottest. Or the most strategic.

In fact, when I read about (Googled) how someone even goes about winning Love Island, it seemed to me as if it’s a combo of strategy, likability, and public perception.

You build connection, stay memorable, and don’t give people the ick. And ideally, you leave with both a fanbase and a bag.

The winners are the ones who know how to:

• Read the room

• Sell themselves with confidence

• Pivot when something isn’t working

• Build (and repair) trust

• Keep their cool when someone new slides into the villa

Which… sorry to be this girl… is exactly what you have to do when you’re running a business or just living a purpose-driven life, too.

There’s always someone or something new. Always a shift in energy. Always a need to reestablish value.

Business, like Love Island, rewards the ones who can stay in the game without losing their cool.

So if you find yourself 8 episodes deep, just know:

You’re not wasting time. You’re studying human behavior.

And you’re more than welcome to call it research.

Xo, The Salesgirls

PS. If I missed a key villa rule or butchered a legendary re-coupling moment, LMK but in a nice way or I will cry. What did I get wrong? Should I just watch it already? My inbox is open, my Hulu account is ready, and I do love a good redemption arc.