Behind the Scenes of Building a Newsletter...

I’m going to be honest with you guys… starting a newsletter is frighteningly easy.

The absolute LEAST you can do to start one today is: having a computer to type it on and an avenue to send it from.

I really mean that. I wish it was harder so you could be more impressed.

But I didn’t start writing Salesgirl Social because it was easy. I started because I couldn’t find a place where high-achieving women were also allowed to talk about last night’s episode of The Summer I Turned Pretty.

I spent a solid three years thinking that if I laughed at memes or enjoyed pop culture, it somehow meant I wasn’t serious about work. Like you either had to hate your job or be so obsessed with it that you gave up joy. I needed a third lane… and Salesgirl Social became it.

A newsletter is a vehicle. It moves your ideas from your head to someone else’s screen, without waiting on the algorithm to behave.

(Also, I don’t have to show my face… which, most days, is both a business decision and a public service.)

You don’t have to be a “writer” to want what a newsletter gives you:

• Clarity

• Consistency

• Community

If you’ve got something to say… a newsletter is the best way to say it.

If you’ve got an offer to sell… a newsletter is the best way to earn the right to sell it.

If you’ve got 100 people unsure… a newsletter is the best way to turn those 100 into believers.

You will not always feel ready to start one. You will not always have time. But if you start (even messy) you will start seeing yourself differently. And the people who need you will too.

If I were starting from scratch today, I’d:

1. Open a free beehiiv account

2. Text 5 friends: “Hey, I’m starting a weekly note about [your thing]. Want me to send you the first one?”

3. Write something that’s useful, honest, or funny. Or all three.

4. Hit send before I talked myself out of it

You don’t need a Canva banner, a niche, or a launch plan. You just need to go first.

And if you do? You better send it to me. I’m so for real. I’ll delete an urgent email so fast before I archive a beloved newsletter someone took the time to write.

Reply to this with your first edition or your subscription link if you already have a place you write.

Let’s build something that lasts. One edition at a time.

Xo, The Salesgirls