To the female entrepreneurs who struggle with giving services away for free...

Ready to feel like your best self again?

The FASTer Way is the only Clinically-Proven fat loss program that strategically pairs effective workouts with science-backed nutrition strategies and expert coaching. The holistic approach promotes optimal wellness and a lean physique no matter your stage in life. 

Get a little ✨taste test✨ in the 5-day challenge where you’ll work with your coach to learn the basics of macro counting and strength training, and most importantly, how you can use the two together to finally feel like yourself again. 

Challenge starts September 9 —>

If you’re a business owner, there’s a chance that you’ve questioned what content to give for free and what to charge for. 

It can be really hard to draw the line, especially when you have the best of intentions. All you really want is to help people and watch them win, right?

If you struggle with just wanting to give all your juice away, there’s one psychological principle you should know about… and it’s called The Endowment Effect.

Studies have consistently shown that people actually place a higher value on something they pay for, versus something they got for free… even if it’s the exact same thing.

Let me put it this way:

Someone could hear the exact same information - once for free and once paying for it - and they will value AND RETAIN the paid version more than the free one.

I believe it, because I’ve seen it.

In the early days of business, we gifted enrollment into a signature offer to 3 people over the span of about 2 years. 

0 of the 3 ever showed up to one single module of the course.

It’s not their fault - it was ours!

Turns out, thinking you’re being really sweet and kind and gracious doesn’t matter. People don’t value things that are free and that’s just a fact.

We’ve never given enrollment in a signature offer away ever again. We love you too much. 

Understanding this as a consumer should make you excited to pay for a product or service that you deem worthy and that you want the most out of. 

As the person charging, it can feel noble to desire impact over revenue. But you won’t get one without the other.

Paying customers pay attention. 

Customers who pay attention will experience transformation.

Your impact literally depends on people who pay. 

Xo, The Salesgirls