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Holiday performance starts now.

We have to talk about The Life of a Showgirl. It’s frankly sketchy I haven’t already.

For the non-Swifties, here’s the skinny:

• This is Taylor’s 12th studio album.

• Drops October 3, 2025 (10 + 3 = 13 … if you know, you know).

• Her first album since reclaiming all her masters.

• Announced on Travis Kelce’s New Heights podcast when she literally pulled a mint-green briefcase on camera and revealed the title, cover art, tracklist, and release date.

• A lean 12 songs, no deluxe tracks, and a Sabrina Carpenter feature on the closer.

• Produced by Taylor, Max Martin, and Shellback (translation: we’re back in 1989 pop genius territory).

Whether you’re a fan of her music or not, totally up to you - but there’s one thing about Taylor Swift that should be universally appreciated: she is a master of metaphor.

She’s always been able to take an emotion and give it an image you can’t forget.

• A breakup isn’t just “sad,” it’s like trying to know somebody you’ve never met.

• Nostalgia isn’t “remembering,” it’s autumn leaves falling down like pieces into place.

• Regret isn’t “I miss you,” it’s I forget about you long enough to forget why I needed to.

In her 2-hour debut podcast interview, she described the cover of the new album as “the moment the spotlight turns off and you’re still in your stage makeup, sinking into the bath… and the water’s not hot enough to wash the show away.”

That’s not just language. That’s a portal. You’re there. You’re the one in the lukewarm water, mascara smudging, show still clinging to you.

It’s one of my favorite things about her. The Tortured Poets Department closely behind.

Here’s what I really came here to tell you: Metaphors aren’t just for songwriters.

They help people understand complex concepts in a very simple way. Turning “tax strategy” into “a sieve catching money before it falls through,” or “brand loyalty” into “a friendship you don’t have to think twice about.”

As a Salesgirl, you know that people buy emotionally. And the quickest way to spark emotion is to make them see it.

How to Create Taylor-Level Metaphors:

1. Start with the emotion. What’s the feeling you want your audience to have?

2. Find a visual twin. What’s something they’ve seen, smelled, touched, or heard that captures that feeling?

3. Make it specific. Not “rain” … a summer storm at 3 p.m. when you forgot your umbrella.

4. Keep it simple. One clear image is more powerful than a paragraph of description.

It’s why Taylor moves millions of fans - and why I continue to move her vinyls into my cart every release.

If you can describe anything (your offer, your vision, your Monday morning) the way Taylor describes a feeling, you won’t just communicate.

You’ll connect.

Xo, The Salesgirls