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The Legend of the Nike Logo
and why you should stop overthinking and go full send immediately
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I don’t love it, but we’re out of time. It’ll have to do.
Who said it?
a. Me when I try an updo I saw on TikTok
b. Me sending an email I’ve been putting off for 3 hours
c. Phil Knight designing the Nike Swoosh logo
d. All of the above
It is in fact D. All of the above.
In 1971, Phil Knight, founder of Nike, was teaching accounting at Portland State University when he heard a graphic design student saying that she didn’t have the money to sign up for a painting class she really wanted to take.
Phil offered the student a side project to cover her painting class enrollment if she would be willing to design a logo for his startup.
Side note: I love imagining Nike as a startup. Makes me wanna run through a brick wall.
The student worked on the logo for 17.5 hours at an hourly rate of $2. She made $35 for the final product.
Knight actually turned down a few other variations dubbing this one “the least worst.”
I’m laughing. She’s so me.
Turns out, he was toe to toe with a deadline so that the first 3,000 Nike shoes could go into production. All he needed was a logo.
(Another day I’ll pop off about all he did without a logo and how it’s fun and cute but you don’t actually need one to start a business, but ANYWAYS…)
“It’ll have to do” was actually the phrase he said to give his team the green light. A direct quote.
He surely didn’t know it then, but the logo would become one of the most iconic in history.
A sure-fire way to avoid overthinking and perfectionism is by giving yourself a deadline. I don’t mean just putting a block on your own calendar at the date you hope it’s completed.
It is painfully easy to break a commitment to ourselves.
Put a date on SOMEONE ELSE’S calendar, schedule an event, sign a contract, tell 3000 readers that they’re getting an email every weekday morning.
George Lucas, the writer of Star Wars, says he was never actually satisfied with the screenplay, but he had already signed the movie deal.
Had he not been forced to submit it, he says he might still be working on it to this day.
STOP EDITING THAT THING YOU’VE BEEN PINING OVER, I’M SERIOUS. WE’RE GOING FULL SEND.
Anyone else wondering about the graphic design student who created the Swoosh for $35 dollars?
In 1980, Phil Knight gave Carolyn Davidson 500 shares of Nike.
She never sold.
I know a baddie when I see one.
Her stock is now worth over $7 million dollars and she holds the certificate of ownership over the logo she designed 53 years ago.
Just do it, indeed.
Xo, The Salesgirls
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