I’m writing to you from inside one of the most insane rooms I’ve ever been in. 

It’s Inner Circle Mastermind day at Salesgirl HQ.

22 female business owners from across the country are in town a day early for a meeting of the minds before the inaugural Salesgirl Summit. 

Who needs drugs when you have all this dopamine?

I’m sitting here like a little spongey spy, ready to report back to the group chat and one concept I can’t stop thinking about came from Vicki, an incredible executive coach and founder of The Defined Leader.

The concept isn’t new, but the framing stuck.

She said something that was working in her business was, “HAVE YOU MET TED?”

The phrase encompasses the idea that a stranger is sharing your name in a room you’re not in.

(And not because of something you wore. These types of people should be punished by law, BTW. Wear whatever you want.)

I am 100% trying to be talked about behind my back if you know what I’m saying.

The more your name is mentioned, the more you become the go-to person in your arena. It’s cause and effect.

3 WAYS TO BE TALKED ABOUT BEHIND YOUR BACK (IN A GOOD WAY) AND BECOME A TED:

#1. GIVE PEOPLE AN IDENTITY 

One of the best ways to become contagious is to give people something to identify with. Fandoms are the best at this. Taylor Swift fans are Swifties. Beyonce’s loyal fans make up the Beyhive. You can’t wear a Grateful Dead graphic tee without having someone mention that you’re a Deadhead (even though you may just be wearing the shirt because it’s cute and know nothing about Grateful Dead……. This is personal.) Don’t just make yourself good enough to talk about, make yourself easy to talk about. 

#2. OVERDELIVER ON WHAT YOU SELL

The good ole fashioned way to be talked about behind your back is to be really freaking good at what you do. Take what people think you’ll do for them and then do it even better. I know people have mixed opinions on overdelivering - will it create unrealistic expectations? In some cases, maybe? AND, the bar is always going to be moving no matter what. If you continually shoot for excellence through every single part of your customer’s journey, you’ll have more raving customers than not.

#3. PROVE YOU CAN HELP PEOPLE

The best way to do this is… wait for it… by actually helping them. It’s easy to TELL people that you can help them. Please let me have an IG post and an email list and I will declare some stuff for real. Like do you know who I am???? (No, tbh they don’t.) But don’t underestimate the power of actually helping someone. Nobody ever told their gal pal in the grocery store about the beautifully aesthetic Instagram feed they saw, but she will tell you about something that got her a result. 

Do one of these and you may be Ted, do all of them and you certainly will be. 

Just obviously cuter.

Xo, The Salesgirls