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Overstatements May Be Ruining Your Sales
why they're the sales faux pas you should stop doing right now
Courtney Talley
August 21, 2024 • Estimated Reading Time: 4 minutes
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No, I don’t think you understand…
We’re cutting to the chase today because the sooner you can stop reading and start doing this one thing, the better off we’ll all be.
One of the best ways that you can stand out in sales is to: understate.
Have you ever hyped up a restaurant to your family because it has the absolute best enchiladas literally ever (!!!!) and so of course you pick this restaurant for your birthday dinner because nowhere is better (!!!!!) and you can’t wait for your mom to try the nachos because she’s going to be so obsessed (!!!!) just like you?
Me too.
And that’s why I can go on record saying that: when everyone leaves your birthday dinner relatively underwhelmed even though it was, by most standards, good:
It’s your fault, not the restaurant’s.
No matter how much you love something or how objectively amazing something seems - overstatements are a breeding ground for disappointment.
Best enchiladas ever? That’s cool and also I don’t believe you.
Nowhere is better? OK! The 3-Michelin star chef downtown would like a word.
So obsessed? I don’t even actually know what that means but I’ll try it.
Ditch This | Try This |
|---|---|
“The best I’ve ever had!” | “I haven’t tried every restaurant in the area, but out of the ones I have tried, this spot is at the top of the list!” |
“The best ingredients money can buy!” | “They use local farm to table ingredients, so you can really taste the freshness.” |
“There’s nothing else like it!” | “It was voted Best of Atlanta last year!” |
“Everyone who tries it loves it.” | “I hope you guys enjoy it and much as we do!” |
Staying believable, credible and trustworthy is critical to the mission. Understating is one the easiest ways that you can remain all of the above.
Overstatements are reserved for when the girls do a fit check in the group chat and your BFF’s Instagram posts ONLY.
(OBSESSED, LITERALLY DEAD, SCREAMING/CRYING/THROWING UP, ETC.)
Xo, The Salesgirls
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