Proof That the Details Do Matter (Thanks, Spanx)

Author

Courtney Talley
June 05, 2025 • Estimated Reading Time: 3 minutes

We got the best email from a Salesgirl Social reader this week, and I knew we had to share it. (Hey Daniele, ILY!)

It’s a story about Spanx, a dream pair of long-lost shorts, and what it feels like to be truly heard by a brand… even when you expect a “Thanks for reaching out 😐” auto-reply.

Here’s what Daniele’s email said:

I know we’re all team Sara Blakely + Spanx, and had to share this story of how the details make a difference.

I sent an email to their team about some shorts they carried a few years ago. They were the best.summer.short. They could go from beach to date night. I was hopeful that hearing my plea might make them consider adding them back to the line soon. Tomorrow preferably.

I got a quick reply. I opened it expecting a canned response of “someone from our team will get back to you soon,” something that covers all customer service emails. But what I got was perfection. It may have been AI perfection, but it made me feel actually heard. The detail from my original email in their response was textbook Salesgirl.

I thought you may enjoy this :)

We did. Especially because… here’s the actual reply she got from Spanx:

Even if you’re about to delete the email and head to lunch - pause. A few extra seconds to acknowledge the real human on the other end can turn a throwaway reply into a brand story someone tells a newsletter that goes to women’s inboxes worldwide.

When people feel heard, they remember. And they come back.

Consider this your gentle nudge: if something makes you laugh, cry, gasp, or go ugh that’s so Salesgirl-coded… send it to us. We read every word.

Xo, The Salesgirls

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