A quick way to decrease your conversions:

sell your products and services under the assumption of what people want

A quick way to increase your conversions: 

sell your products and services knowing exactly what people want

None of us are mind readers (that I know of??), but there is a way to know what people are thinking.

You ask them.

We’ve always been big ask-the-questions, search-for-the-feedback-girlies. That’s just part of being a Salesgirl.

Except we used to rely solely on asking people who said “no,” why they didn’t buy. In fact, we still do that!

But we’ve added something else.

I’ll never forget the moment it clicked. We were on our first ever call as members of Russell Brunson’s Inner Circle with one of his certified Funnel Builders. Everyone in that circle is brilliant and amazing. 

I forgot how it came up, but the guy asked if we had post-purchase surveys. 

We were like um no? Should we?

In my head I was thinking, we always ask what is holding people back when they don’t buy! Certainly the harder thing for most. Human nature is like please whatever you do… DON’T tell me what went wrong. Matter of fact, are you mad? I’ll cry right here.

(Even when we kind of feel that way, we know that knowing what’s holding people back will ultimately move more people forward. So we do it anyways.) 

AND WE THOUGHT THAT WAS ENOUGH. 

What he offered us was an even easier way to make more sales. A strategy that had been right under our noses. 

So we added a post-purchase survey into our sales process. 

(We use Typeform but you could probably use lots of others!)

Here’s how it works:

When someone buys an offer, we prompt them to rate their experience on the Thank You page.

Based on how they rate their buying experience, they’re sent to the next and final question. Short and sweet.

If they rate it 1-3 stars and tell you how terrible everything was, you know what to change.

If they rate it 4-5 stars, you essentially ask them why they bought. 

This is your goldmine.

A few answers we’ve gotten from recent buyers:

• “Eloquent and effective communication skills that brighten a room.”

• “I feel like I’ve been successful on accident. I want to make it intentional, predictable and repeatable.”

• “Having a million dollar business!”

• “To be able to leave corporate job.”

• “Take 100 women through my group coaching program.”

• “Changed mindset and earning $120k per year.”

Um, hello THANK YOU. CAN’T WAIT FOR YOU TO HAVE ALL OF THAT!

When we only focused on why people DIDN’T buy, we were making lots of tweaks behind the scenes. Adding things to the offer, fine tuning the language or just thinking about it when we went to sleep. All of which are great!

But you know why it’s helpful to know why someone bought?

Because it’s why someone else will.

Now are you ready for the cheat code?

Use the answers that you get from the happy customers in your survey inside your marketing. Especially ones that track with a theme or pattern or repeat words that you see a lot.

Website copy, emails, ad copy, webinar titles, IG captions, calls to action, visualizations….

Pulling out words and phrases repeatedly used by buyers and using them to write copy is the way you can make clients and customers feel like you’re inside their heads.

It’s certainly still just a test, as is everything. But it’s like walking outside at night vs walking outside with a blind fold on. You have SOME direction.

You don’t have to guess what goes on in your prospects’ minds…

All you have to do is ask.

Xo, The Salesgirls