The Secret Sales Weapon

One of our favorite follows on Instagram is Jessie Inchauspe, famously known as the Glucose Goddess.

A French biochemist, New York Times best-selling author and absolute MASTER at making something so inherently boring feel super sexy.

Blood sugar?

Me before Glucose Goddess: Wake me when it’s over.

Me after Glucose Goddess: I’ll take the veggie appetizer and a piece of cheese with my grapes and can we let the sweet potato cool for an hour before I eat it? Thank you so much.

If you know, you know and if you don’t - sorry about the scroll hole you’re about to be in.

What makes Jessie a favorite follow is not that we are soooo intrigued by insulin resistance… I can assure you, we aren’t.

What makes Jessie a favorite follow is how she communicates her knowledge. The girl’s IG feed is one huge demonstration.

Demonstrations are not only a Salesgirl-approved sales technique but a Salesgirl-loved, Salesgirl-adored, Salesgirl-MUST HAVE sales technique.

Imagine someone TELLING you how to swing a golf club…

Ok? I blacked out and none of these look like the irons I know but have fun.

Versus someone SHOWING you how to swing a golf club…

Ok. I’m still very bad but oh, THIS kind of iron and I am holding the correct end.

Using demonstrations allows your prospects and clients (and kids, and co-workers, and spouse, and students… you get it…) to not only REMEMBER what you said, but BELIEVE what you said.

Glucose Goddess DEMONSTRATES that point better than anyone I know. Demonstrating a point on demonstrations? This is getting serious, I kinda miss talking about Taylor and Travis 😮‍💨

Remember the veggie app, cheese with grapes and cold sweet potato? These visuals are where I learned those things:

The sweet potato thing is totally unhinged. It doesn’t even make logical sense. My pea brain would never understand, but she saved me the trouble of having to.

I don’t order brussels instead of Bang Bang Shrimp because she TOLD me to. I order brussels instead of Bang Bang Shrimp because she SHOWED me what it means and why I should.

A few of our favorite ways to demonstrate that aren’t graphs: analogies, testimonials, specific stories, statistics, before and afters, b-roll.

What can you show instead of tell today?

Xo, The Salesgirls

Ps. The Goddess herself announced the release of a new product yesterday. A supplement that minimizes blood sugar spikes, appropriately titled.. wait for it.. Anti-Spike.

Clear is kind and I would love to not be instantly tired after finishing a bagel so pretty brilliant all the way around, IMO.

Anti-Spike is now available for pre-order.