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- Start Every Single Sales Email You Write with THIS...
Start Every Single Sales Email You Write with THIS...
plus, beat writer's block and stay clear and concise in your writing
The average person receives 121 emails per day.
Half of those are emails that are selling you something.
Most of them suck.
To make your sales emails more clear and concise, answer these questions at the beginning of each email or sequence that you write:
What:
Who am I talking to:
Who am I not talking to:
When is it being sent:
Purpose:
Action I want them to take:
It might look something like this when you’re done…
Who am I talking to: whole list who has not purchased a Salesgirl Summit ticket
Who am I not talking to: anyone who has already purchased any tier ticket
When is it being sent: friday, 1/19
Purpose: feel excitement and hype
Action we want them to take: buy Summit
Can you write sales emails without doing this? Absolutely. Do we, still? Sometimes.
All I can tell you is that these 3 things happen when we stick to it:
Writer’s Block Remedy
Hello the page can’t be blank when I am typing the answers to these very easy questions. Plus, a body in motion stays in motion. So most of the time I just find myself continuing to type. It’s not immune from edits, but anyone would tell you that it’s easier to work from something than with nothing.
Clear and Concise are Kind
A sales email that beats around the bush because you dONt LikE SellINg isn’t any less of sales email. It’s just a more annoying one that wastes more of everyone’s time. Getting to the point is the kindest thing you can do for your email list.
What Was I Doing Again?
Is this tomorrow’s caption or an email reply to that client or am I selling right now? What day is it? Being a woman in business isn’t for the faint of heart. If the only reason you try this exercise is to keep it all straight, that’s a good enough reason for me. (Because same.)
Delivering to inboxes with care.
Xo, The Salesgirls
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