The Age of Remakes: Why Risk Is the Real Star of the Show

We are living in the age of remakes, reboots, and sequels.

Every week, another studio digs up a 90s/2000s treasure, dusts it off, and says “let’s run it back.”

And look… I’m not mad about it. Nostalgia is a love language. You will not find anyone buying tickets to My Best Friend’s Wedding 2 faster than me. Practical Magic 2? My schedule is CLEAR.

But here’s the double edge:

• Hollywood loves a safe bet. Familiar stories sell.

• Safe isn’t always satisfying. Too many reboots play it too safe and deliver something that’s technically fine but sparks zero emotion.

• We lose room for bold, original stories that could become tomorrow’s nostalgia.

Which is why Freakier Friday feels like such a win.

Jamie Lee Curtis and Lindsay Lohan could’ve cashed a nostalgia check and called it a day. Instead, they expanded the story, added new family dynamics, and made something that feels both familiar and fresh.

(The official reviews probably won’t win any awards, but the normal girlies and my friends who have seen it loved it!)

And that’s the part that matters for people… whether you’re making a movie, launching a product, or writing your next newsletter:

• There is always risk baked in. You can’t create without it.

• Playing it safe feels less risky, but it almost always delivers less reward.

• The real magic is in the thoughtful risk. Just like Freakier Friday didn’t just reshoot the original, your offer/content/event should give your audience something they didn’t even know they wanted.

• Failure’s not the worst-case scenario. The true danger is creating something so safe it disappears without a ripple.

The payoff for risk done well? Delight. Loyalty. And the kind of word-of-mouth marketing money can’t buy.

So the question isn’t “what if this flops?”

It’s “what if I never make something worth remembering?”

Xo, The Salesgirls