The Most Memorable People Show Their Work

There’s a reason lawyers bring exhibits.

A reason politicians love a good photo op.

A reason your brain remembers what color shirt he was wearing when he lied to you.

It’s because evidence sticks.

If you’re trying to build a brand, get a patient to actually take their medicine, or get buy-in from your team - you need more than strong opinions and good vibes.

You need proof.

A screen grab.
A before and after.
A stat.
A DM.
A receipt.

This is especially true for women. We are so good at doing the work — but sometimes we forget to show the work.

Next time you’re trying to:

• Position yourself as an expert

• Get someone to buy your offer

• Ask for a raise or promotion

• Get taken seriously once and for all...

Bring a receipt. Better yet, bring three

Because evidence makes you more credible, more confident, and way more memorable.

And if you’re trying to be the girl they think of next time the opportunity comes up? Make it easy for their brain to stick the memory of you somewhere reliable.

Evidence helps you do that.

Xo, The Salesgirls