Statistics show that Starbucks serves approximately 100 million customers per week, which means that, at any given moment, at least 17 people are holding a cup with their name spelled incorrectly.

Maybe it’s because baristas are in a rush. Maybe it’s because no one is named “Jaxon” anymore, only “Jaxynne.” But I’m not here to debate phonetics.

I’m here to make a case for writing on cups.

Bringing back handwritten names and messages on Starbucks cups isn’t just nostalgic—it’s a scientifically-backed business move.

Business move for what exactly? Oh, just about anything, truthfully—customer loyalty, emotional connection, brand equity, those TikToks of baristas ending marriages with a simple “Have a great morning, Emily <3” scrawled on the side.

4 Reasons to Steal This Strategy:

#1. Personalization = Profit
Have you ever walked into a coffee shop where they know your order? The main character energy is undeniable. People love feeling seen, and writing someone’s name on a cup (correctly or not) taps into that instinct.

#2. Small Effort, Big Impact
Starbucks could’ve kept printing labels. But a handwritten name feels different. This is a reminder that thoughtful, low-cost changes can have a massive effect on customer perception.

#3. Social Media Fuel
Nobody’s sharing a printed label, but “Sarah” getting a cup labeled “Syrup” or “Kaitlyn” receiving “Cait-Lynne” is a content goldmine. If you can add a personal touch that gets people talking, do it.

#4. Human Connection Wins Every Time
The future is digital, but people still crave connection. Whether you run a business, a brand, or a side hustle, ask yourself: “What’s my version of writing on cups?” Small personal touches set you apart.

Handwriting might be a lost art, but connecting with customers is not.

Starbucks gets it. Do you?

Xo, The Salesgirls