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Fully Automated Email Outreach With AI Agent Frank

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Salesgirl Social was born from the simple idea that we wanted to send an email every weekday.

We sent the first email the same day we had the conversation, and we haven’t missed a weekday since. 

That was 11 months ago. 

I knew, in theory, that action breeds clarity well before sending that first email.

I would’ve written the phrase on a sticky note and put it on my computer. Relatively serious level of commitment.

Now, 11 months in, I would stand in a line at a tattoo parlor and get “ACTION BREEDS CLARITY” on my rib cage. 

If you see me on your street with a sign, it’s on purpose. Bring me a coffee.

There is nothing more true.

Many things have become clear over the last 11 months, and lots are still coming into focus as we continue forward. 

(Action breeds clarity doesn’t just apply to the beginning of something.) 

But there’s been one thing that we’ve learned since starting the weekday newsletter for female entrepreneurs, that has changed the way we operate the entire business. 

Social started as a daily email sent from our all-in-one platform. It offers emails, products, education portals, CRM, surveys, data dashboard and more - cool! 

She was perfect to get started. It’s just that after a few weeks, things started getting bulky.

I Googled where people who know what they’re doing were sending newsletters from.

I absolutely love to learn from people who know what they’re doing.

And I signed us up for beehiiv later that day with very normal expectations.

This wouldn’t change my life, surely, but I was glad to have my junk drawer not visible to the rest of the team. 

So I logged in.

The data breakdown???? The built-in referral program?!!! The sheer EASE of scheduling??? WDYM IT CAN GO STRAIGHT TO A BLOG???

And that’s when I understood the power in using a platform for what it was created to do.

Starting a newsletter on beehiiv caused us to pose one question every time we looked at our operations:

“WHAT WAS THIS PLATFORM ORIGINALLY MADE TO DO?”

The most important part of the question is the word originally. 

The all-in-one software that we tried to make work is for sure all-in-one. They aren’t lying. But it was ORIGINALLY CREATED to host educational portals.

Therefore that’s what it’s best at. 

Movie theaters that serve food probably aren’t going to have a better filet than a steakhouse. 

Is a Movie Tavern filet better than going hungry? I would say that it is. 

There are always exceptions to everything.

But if you are at an inflection point in your business or feeling like one particular piece of technology isn’t working as well as it could be but you aren’t sure why…

“WHAT WAS THIS PLATFORM ORIGINALLY MADE TO DO?”

A Swiss Army Knife blade will work in a pinch, but for bigger projects, you’ll need a standalone knife. 

You don’t need anything special to get started, but if you’re looking to scale - you should start considering the best ways to do something instead of just A way to do something. 

Just because something CAN, doesn’t mean it SHOULD.

Xo, The Salesgirls

Ps. If you have a newsletter, beehiiv gets all our flowers.