Wendy's to Introduce Surge Pricing

Wendy’s has announced that they’ll be rolling out a new pricing structure that absolutely no one thinks is a good idea except, apparently, Wendy’s. 

The fast-food chain is planning to roll out a “surge pricing” model which is exactly what it sounds like: prices fluctuating based on time, location and demand.

You know how your 5 mile Uber that would typically be $16 becomes $78 just because you’re getting picked up from The Eras Tour? 

That’s what’s about to happen to your Grilled Chicken Wrap and Diet Coke during the lunchtime rush.

Yes ma’am, that’ll be $23.

If you’re thinking, “this seems like a very bad idea?”

You can join me and the rest of America, who have taken their reactions to Twitter. 

See Uber and Lyft are able to charge us an arm and a leg because what other option do we have?

I simply cannot walk 5 miles home from the Taylor Swift concert in these fully bejeweled cowgirl boots and I crumble when driving in a crowded parking deck.

They know that they are our only option and they are actually allowed to act like it, for better or worse. 

My local Wendy’s has 3 other fast food chains within a stone’s throw. Like, being able to grab a baked potato at a drive-thru window is very cool and unique but ultimately, anyone can get similar food at any other restaurant that is not charging us extra because it’s dinner time.

Right?

Surely there is a point and a plan and, in due time, we will all see it unfold.

Until then, it seems like we just might…. Wait for it…. Not go to Wendy’s. 

You don’t have to implement every idea that you hear. Some aren’t built for you.

Xo, The Salesgirls

PS. This Wendy’s strike does not include Thursday, February 29th, when they’ve partnered with Cinnabon to give customers free sweet treats during the breakfast hours of Leap Day. Pass it on.