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Year-End Meetings for Solopreneurs
How a Freelancer Wraps Up the Year and Prepares for the Next (without having a boss to do it for her)
I host a year-end meeting with myself and my boss (also me) every December.
In order to grow my business, I need to review what’s working and make changes. No one is going to do this for me. There is no corporate boss coming in to have a yearly review with me and for that, I am grateful.
During this very casual meeting with myself I go through an exercise I like to call,
START. STOP. CONTINUE.
If it seems self-explanatory that’s because it is but I beg you to please keep reading anyways.
This exercise is a way for me to hold a mirror up to my current systems and get a pulse check on what’s been successful, what’s really not worth my time, and what I want to continue doing as I grow.
START.
List out what you want to start doing to grow your business or gain new leads. PRO TIP: Do not overwhelm yourself – keep it simple.
These don’t need to be Big Goals or a long list. It could be anything from, I want to start hiring an accountant to help with taxes (Salesgirls are too pretty to be in jail for tax fraud), or I want to start handing out business cards to strangers at coffee shops.
Have fun with it. Your Starts, your rules!
STOP.
Is there anything you’re doing currently that’s getting in the way of accomplishing your long-term goals?
Be honest with yourself.
Maybe you need to stop spending X amount of money on marketing resources that aren’t getting any leads. Or maybe it’s time to stop handling administrative tasks because you’re falling behind on keeping up with an overflowing inbox.
My guess is that there’s at least one or two things you can afford to stop doing. 2025 is for admitting, “I can’t keep up with ______________ anymore, and that’s okay.”
CONTINUE.
What has been working well this year? List out the tasks, systems, and strategies that are worth your valuable time, money, and effort.
I’ll get personal. Here’s a glimpse into 3 things I brought with me from 2023 into 2024:
Saying no to clients who can't afford my rates (self-worth slay!)
Transferring percentage of income into savings account for taxes (responsible slay!)
Ending my work week early on Friday’s (work-life balance slay!)
My first rule of thumb with Start-Stop-Continue is to be realistic. Don’t list out 10 things you want to start if you know you do not have the capacity to carry them all.
It’s okay for your list to change as you move throughout the year. Everything is allowed to evolve as your business does.
Personally, working through this exercise has helped me see the big picture and get really real about what’s working and what needs to be left behind. I also set quarterly check-in reminders to revisit my SSC’s, which helps me stay in touch with my intentions for the year.
Running a business in any capacity is hard work, and I love sharing my processes with other women in the arena kicking booty and figuring it out as we go.
Xo, The Salesgirls
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