I’m writing this from a relatively local establishment that used to be called Atlanta Bread Company. You’ve got one in your town, too, it just probably goes by a different name.

You know the ones. Soup. Salad. Soft jazz. Maybe a pastry if you’re feeling crazy. Half and half combos for days.

Except now, our location has been re-imagined (I’m sure by a man lmao) into... Atlanta Bread Company and Bar.

And I’m like… did anyone ask for this? Who is out here whispering "I could really go for a lobster bisque and a double tequila neat" at 1:00 PM on a Tuesday?

No shade if that’s your thing, but it’s giving:

• pivot based on boredom, not demand

• adding bells and whistles no one wanted

• trying to be different instead of better

One of the most basic (but most often skipped) steps in sales is confirming there’s a real, burning desire for what you’re offering.

Not “I think people would like this.”
Not “My cousin said I should try this.”
Not “It worked for that girl I follow on Instagram.”

But actual proof of demand.

We see it all the time with clients: people who were struggling to sell, not because their skills were off, but because the offer was solving a problem no one was trying to solve. Or solving the wrong version of a problem.

Before you make another tweak to your sales page or spend another dollar on ads… take a beat. Ask yourself these 3 questions:

#1. Is this what she wants… or just what I want to create?

#2. Have I seen proof (like DMs, comments, search trends, or real conversations) that this is an urgent desire?

#3. Am I solving the most painful, most immediate version of her problem?

Because if not, you might be one espresso martini away from a very confusing rebrand.

Xo, The Salesgirls